Adweek, available in print and digital subscription, is a weekly American publication devoted to all things advertising and marketing. Included in the magazine is advice for those in charge of advertising at their companies, features on advertisements and campaigns that have been effective, and news stories related to the industry.
Adweek is known well for publishing advice for those involved in advertising at their companies. How do you produce ads that target a specific type of audience? How do you capture the attention of potential customers in such a short window of time? These are just some of the questions the experts at Adweek set out to answer each week.
Each issue of Adweek contains features on advertisements and campaigns that have been effective. The magazine’s writers cover ads in television, print, and other mediums, and do not simply reprint those ads. They focus on how the ads work and how they were made, among other things.
Readers of Adweek are treated to news stories related to the industry, involving technological advances in the industry and major rebrands in major American companies and corporations. One recently published feature focuses on efforts by CVS to campaign on their dropping of tobacco products from their thousands of locations across the United States.
A subscription Adweek makes a great gift for anyone who is in the business of marketing and advertisement, whether they’ve been at it for years or are just starting out. On our website, you can either order a new subscription for yourself or as a gift, or you can easily renew a subscription to Adweek.